This bacon does not have nitrates put in during the curing process. Most "uncured" bacons do (look for the asterisk!). Nitrates impart the pink color and the more ham-like bit of the flavor typically associated with bacon. Since this product doesn't have them added it is browner than most bacon and the flavor is slightly different. It's still delicious - we don't know of any pork belly products that aren't - just slightly different than other bacon. Please read the description of regular bacon and curing with nitrates by clicking HERE.
Cairncrest Farm pastured pork, water, salt, honey powder (refinery syrup, honey), cane sugar, natural spice extractives. No added nitrates or nitrites.